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WEAF maintained a regular schedule of radio programs, including some of the first commercially sponsored programs, and was an immediate success.
In an early example of "chain" or "networking" broadcasting, the station linked with Outlet Company-owned WJAR in Providence, Rhode Island; and with AT&T's station in Washington, D. New parent RCA saw an advantage in sharing programming, and after getting a license for radio station WRC in Washington, D.
The network is part of the Big Three television networks.
NBC is sometimes referred to as the "Peacock Network", in reference to its stylized peacock logo, introduced in 1956 to promote the company's innovations in early color broadcasting. Founded in 1926 by the Radio Corporation of America (RCA), NBC is the oldest major broadcast network in the United States.
On January 1, 1927, NBC formally divided their respective marketing strategies: the "Red Network" offered commercially sponsored entertainment and music programming; the "Blue Network" mostly carried sustaining – or non-sponsored – broadcasts, especially news and cultural programs.In 1986, control of NBC passed to General Electric (GE) – which previously owned RCA and NBC until 1930, when it was forced to sell the companies as a result of antitrust charges – through its .4 billion purchase of RCA.